New Delhi: A Singapore based upcoming NFT marketplace, Diginoor.io today signed an exciting deal with iconic South Indian filmmakers, AVM Studios. The deal marks a significant milestone in the Indian film industry and is set to redefine movie collectable trading, globally. By being the first entrant into the NFT market from India, Diginoor.io as part of the deal is set to trade a fine selection of iconic, fan-favourite moments from the 100 crores Sivaji The Boss movie.
Founded by young Turks, Yash Rathod and Shaamil Karim, Diginoor.io is India’s first NFT platforms to trade officially licensed movie collectables. The company aims to bring together millions of film fans from across the globe to relive their fan-favourite moments and also own a piece of it with them. On Diginoor.io users can purchase their favourite movie moments using a credit/debit card or the cryptocurrency of their choice. If your moments are in high demand, head over to their marketplace and list them for sale at a price of your choice.
Commenting on the occasion, Aruna Guhan and Aparna Guhan Shyam from AVM Productions said “We are excited and thrilled for this new venture. We are always seeking avenues to invest, grow and nurture filmmaking in India. This marketplace for NFT will surely open a plethora of opportunities and will change the way filmmaking as an industry is perceived. We have always embraced new opportunities and been successful in paving the way for the industry. We are confident that this new partnership we have forged with a young, dynamic brand like Diginoor.io will have a remarkable impact.”
Adding to this, Yash Rathod, Co-founder Diginoor.io, said “As we set to launch this disruptive, revolutionary NFT segment in India with a focus on films, we are delighted to have the iconic AVM on board as content partners. Diginoor.io is a revolutionary model which provides a platform for the movie fraternity to grow multifold and also offer a unique experience for movie lovers. We are excited to announce the complete details of our model as part of the launch celebration, which is set to take place soon.”
About AVM Productions: AVM Productions, for the past 75 years has been synonymous with setting benchmarks in film production. The prestigious production house gets its passion for innovation, dedication and perseverance from its founding father, AV. Meiyappan who set up the first studio in 1946, with a vision of transforming the world of cinema with top-class storytelling styles. Over the decades, each member of the AVM family has kept up with that legacy, adapting it to changing times.
With over 177 films in major regional languages, AVM production has introduced several superstars to the world of cinema. Be it the debut of Chevalier Sivaji Ganesan in Parasakthi, Kamal Haasan in KalathurKannama or the introduction of dubbing as a concept in the film Harischandra, AVM Productions has been the pioneer ever since it set up grounds in Madras in 1948. As observed by Peter Lowe, a noted American film personality, AVM Studios is one of the five studios in the world which has been functioning without a break for over 50 years.
The world of cinema and the cinema-going audience is rapidly changing in the way they consume movies and AVM Productions understands this change, welcoming it as a medium to bring more films to the audience worldwide. One of our biggest releases in this aspect has been ‘Sivaji – The boss’ in 2007. A power-packed Rajinikanth starrer film with the biggest names in the industry, Sivaji – the Boss went on the top not just national but also overseas markets becoming the first Tamil film to find a way into the UK Top-10 charts. Released simultaneously in India, UK, Europe, USA, Canada, the Middle East, Singapore, Malaysia and Sri Lanka, ‘Sivaji – The Boss’ set new benchmarks for theatrical realizations in every market segment.
Its 3D release in 2012 by re-mastering the original to Dolby Atmos and post-converting to 3D format made Sivaji 3D to become the first Indian film to be launched with Dolby Atmos surround sound technology.
At AVM, we believe the way ahead is to adapt to the changing times and create content that continues to inspire audiences and filmmakers the world over. We are currently working in the OTT space with all the leading platforms and are actively looking for great scripts. Currently managed by partners M.Saravanan, M.S. Guhan, Aruna Guhan and Aparna Guhan Shyam, AVM Productions aims to lead the way for filmmakers in India and the world over in creating content that continues to enthral the audience for generations to come.